One of my favorite times of the year is here. The Winter Holidays.
I know… I know….. it’s only November and it’s a little early to be declaring holiday time but, this year is a little different for me. This will be the first time I ever have a child not born in January (thank goodness)
I really thought my wife and I were done with kids but the Universe works in mysterious ways. I actually set my birthday as a deadline for getting pregnant. If it didn’t happen by then I was pulling the plug. Sure enough, at the last second, we were blessed with a third. I was excited and depressed at the same time lol!
This pregnancy has been a lot different than the first two. My wife has had a couple more physical complications. The upside is our finances have been more stable which has kept me in the good books with my wifeJ
I plan to spend a lot of quality time with the “new addition” this winter and really focus on being grateful for my amazing life.
What the future brings is unsure. I see a huge shift in what people are looking for in N. America. More people than ever are looking to start a business and make money, and yet, less people than ever are willing to pay a lot for it. In fact, the mere thought of spending money seems a shocker for most people. Add to that the fact that people are more cynical about what they receive and you have a dying, if not dead, industry. God forbid someone actually buys your product, if they have to spend more money building their business and they don’t get microwave results, it’s your fault.
In addition to that, the big websites of the world have all but banned the marketing of aggressive financial proof so trying to win trust with that method has gone the way of the dodo. Once Google did it in 2009, the writing was on the wall.
So where does that leave you if you are in the affiliate marketing, network marketing, or MLM industries? Well, if you choose to focus on the money or recruiting side, I think you will spend WAY more money or be shut down quickly. You are also likely see a rise in refunds and more companies than ever going under.
The trust and value phase is upon us. You can no longer sell someone on their potential. People don’t believe enough in themselves. You have to ease them through a series of small powerful steps to build them up.
If you are a fan of the Sineks, Godins, and Bransons of the world then you might make it. These guys focus on a movement not a profit. They let the money come in after the fact. They inspire and excite. They are masters of removing the “alternative agenda feel”.
Me personally, I have some unique projects I am working on but, mostly, I will be waiting for Lady Inspiration to call on me.
When you take a break from your business for a while you remember that this is a short ride and we deserve to enjoy it.
Your family and friends are your most valuable assets.
Enjoy your holidays. I know I will.
